The Edge Learning Center: Animation Hong Kong Showcase
Animation Hong Kong Showcase
General public or potential customers in need for overseas articulation guidance may not be aware of this brand.
Potential customers may not be aware that they can seek guidance from experts for overseas articulation.
Most of the Edge’s customers are from referrals from existing customers.
Viral Video | Animation Hong Kong | Consultant Sharing (Interviews)
Ongoing approach to market, utilizing video productions via social media and seminars like viral videos, animation Hong Kong, interviews of various styles and themes, causal videos to keep audiences intrigued.
Aimed at increasing source of customer, raising brand awareness and leading to conversions through various productions.
Reached out to boarder base of public/ people who have/ had thought about overseas articulation to talk about this serious topic in a fun way.
The goal was first to convey the message that the edge could give you a hand on achieving overseas articulation.
By drawing attention to people who are interested in overseas articulation, we produced a series of other videos, animations, sharing by consultants to go more in depth for driving conversions.
Tips sharing about overseas articulation and fun facts in form of animations to go through topics that were more complex.
Factual information illustrated by animations could turn tedious facts into easily digested content targeting target audiences i.e. parents, students and facilitated higher conversions.
Consultant Sharing (Interviews)
Consultants’ sharing (interview) was one of the most appealing means to showcase the Edge’s expertise to target audiences, also as a catalyst of purchase.
A mix of insight sharing by consultants covering a wide range of topics and different ambiences reinforced the professional, yet all-rounded expert brand image of the Edge.
Insight sharing ranging from precise, decent tips to sharing of experiences with a personal touch visualized by motion graphics stimulated number of share by social media among target market.
Service provider offering tutoring and consultation services to parents, students in need for overseas articulation of college and universities.
Parents, students who can afford to study overseas for tertiary education, boarding school education etc.