The Edge Learning Center

• Animation Hong Kong Showcase
• General public or potential customers in need for overseas articulation guidance may not be aware of this brand.
• Potential customers may not be aware that they can seek guidance from experts for overseas articulation.
• Most of the Edge’s customers are from referrals from existing customers.

Viral Video | Animation Hong Kong | Consultant Sharing (Interviews)

• Ongoing approach to market, utilizing video productions via social media and seminars like viral videos, animation Hong Kong, interviews of various styles and themes, causal videos to keep audiences intrigued.
• Aimed at increasing source of customer, raising brand awareness and leading to conversions through various productions.

• Reached out to boarder base of public/ people who have/ had thought about overseas articulation to talk about this serious topic in a fun way.
• The goal was first to convey the message that the edge could give you a hand on achieving overseas articulation.
• By drawing attention to people who are interested in overseas articulation, we produced a series of other videos, animations, sharing by consultants to go more in depth for driving conversions.

• Tips sharing about overseas articulation and fun facts in form of animations to go through topics that were more complex.
• Factual information illustrated by animations could turn tedious facts into easily digested content targeting target audiences i.e. parents, students and facilitated higher conversions.