Green Power – Butterfly Care
Background
- Green Power organized this butterfly care campaign every year to arouse general public’s attention towards different species of butterfly living in Hong Kong and the issue of environmental protection.
- Celebrities were invited to draw publicity for the 14th July Butterfly Care Day and got hands on experiences with making butterfly art to promote this campaign.
Video Production & Photography | Social Media Marketing | Event Highlight & Promo
Strategy
Utilizing Facebook as the principal media platform for Infotainment, supplemented by Instagram to create synergy. Audiences besides receiving butterfly information via visuals and videos and celebrities interviews, they were invited to participate online and offline to drive engagement. Audiences are encouraged to attend butterfly related craft workshops and upload event pictures to programme’s page or leave comments to get souvenirs.
- engagement over 18,000, reach of 150,000
- Over 33,000 views for Facebook video posts
Client
Non-governmental organisation
Target Audience
General Public
Preview
Event Website:
https://www.greenpower.org.hk/butterfly/chi/
Event Facebook Page:
https://www.facebook.com/butterflycare/
Facebook Feed of the Ceremony:
Facebook Feeds of the Campaign:
Video Preview:
